New Blood Entry — Maria Luiza Figueiredo Lima e Lara, Bruno Guimaraes
Award: In Book
Open Brief / 2013
The idea consists on stimulating people to exercise and have an active life without ignoring that we have the right to rest as well. We are offering a way to keep the balance of what we consume as calories and what we spend in a fun and healthy. We are giving back to people the calories they burn by exercising in exchange for download online entertainment content.