• My basket
  • Your Shopping Basket is empty.

Total — £ (ex. VAT)

New Blood Entry — Luke Buckley

Award: In Book

Moving Image / 2013

My animated response to the brief shows the process of filtering the most talked about (therefore arguably the best) content from the Channel 4 programming schedule to make the schedule for Channel 4seven, with the metaphor of juicing an orange to squeeze out the best content. Social media is represented in the ident with a blue sleeved and white-gloved arm, which alludes to the facebook ‘like’ hand, which is involved in the selection process of the fruit. I took my main inspiration from the current More 4 idents and the animations of PES. I believe people relate to tangible objects strongly, like in these examples, and this is important in making an ident stand out from the over-saturation of computer-generated idents that exist currently. This is why I chose to make a stop-motion animation with cardboard models. The More 4 ident is the most effective example i've seen, it's very subtle and in my opinion has been timeless, I believe this is because of it's simplicity, this is something i've tried to achieve in my ident also. The kitchen-based scenario for my ident also has strong links with a large amount of Channel 4's programming, shows such as Jamie's 15/30 Minute Meals, Come Dine With Me, River Cottage etc.

Register Now to
Keep Reading

Once registered you will have access to this article and all other features, access our archive and case studies, be able to submit your work to us and receive our newsletter if opted-in.

Register Now
Why Register? Swipe to hide

Why Am I Being Asked
to Register?

We'll ask you to provide a few details about yourself, your current role and what you do. We won't share your information with other parties and won't spam your mailbox.

This site contains over 50 years’ of award winning work, articles, interviews and case studies. Register to gain full access to everything.

We have placed cookies on your computer to help make this website better.
You can change your cookie settings at any time. Otherwise, we'll assume you're OK to continue.

Don't show this message again