The uniqueness of the brief presented itself as a challenge for us to push ourselves as creatives. We encounter traditional briefs everyday, but this brief gave us the chance to think outside the box and innovate the message of a very powerful brand like Holiday Inn. We found fascinating the idea of working with such a tedious process as the check in and be able to change it and transform it into a remarkably interesting and engaging experience for a broad audience. While reading the brief there was only one collective thing in the group's mind: challenge accepted!
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