Today the sustainable driver is proud of it's car and loves to share experiences through social media. However the tone of voice of sustainable energy has been portrayed as nice and quiet - not proud and powerful. Nissan _Shift #Win is a brand that encourage safe and efficient driving by awarding it's commuter with redeemable points and prizes. Taking the commuters route in an urban environment as a starting point, this heavily detailed brand with it's loud tone of voice is expressing power, technology and travel.
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