• Loading…

New Blood Entry — Morgan Swain

Award: Yellow Pencil

Applied Graphics / 2013

I wanted to visually express how using Batiste as a styling product boosts the user’s confidence and their hair. I looked at the coming trends to inform my colour palette and decided to use subtle, sophisticated fragrances to appeal to a wider audience, as well as working in harmony with the user’s current perfume. High contrast fashion style photography felt in line with the brief, dressing the models in plain but contemporary clothing to retain focus on the hair and crowns. The condensed sans serif type reflects the styling of current fashion editorial, with flashes of colour lifting the cans as well as further differentiating between the limited edition fragrances.

Want more access to D&AD?

Join D&AD as a Free Member and you’ll be able to view winning work, enter the Awards, download New Blood briefs and get access to even more articles and videos.

Join for free I’m already a member

(If there is an error displayed in the video player, please refresh the page.)

We have placed cookies on your computer to help make this website better.
You can change your cookie settings at any time. Otherwise, we'll assume you're OK to continue.

Don't show this message again