• D&AD Awards 2018
    Extended Deadline 28 Feb
  • Extended Deadline
  • 28 February
Enter now
  • Loading…

New Blood Entry — Jara Dominguez

Award: In Book

Applied Graphics / 2013

My aim has was to respond as clearly and directly as possible the Batiste needs using only the design. How? 1- Creating a new line with a visual unity that makes Batiste stand out from other products. 2 - Paying attention to the functionality. With a line that defines the main types of hair, the design shows four independent products where the message is direct while the aesthetic is friendly. 3- Talking to a female target through the color palette, rounded shapes and some aspects present in 2013 fashion rules.

Want more access to D&AD?

Join D&AD as a Free Member and you’ll be able to view winning work, enter the Awards, download New Blood briefs and get access to even more articles and videos.

Join for free I’m already a member

We have placed cookies on your computer to help make this website better.
You can change your cookie settings at any time. Otherwise, we'll assume you're OK to continue.

Don't show this message again