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New Blood Entry — Jara Dominguez

Award: In Book

Applied Graphics / 2013

My aim has was to respond as clearly and directly as possible the Batiste needs using only the design. How? 1- Creating a new line with a visual unity that makes Batiste stand out from other products. 2 - Paying attention to the functionality. With a line that defines the main types of hair, the design shows four independent products where the message is direct while the aesthetic is friendly. 3- Talking to a female target through the color palette, rounded shapes and some aspects present in 2013 fashion rules.

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