New Blood Entry — Chloe Allen
Award: In Book
Applied Graphics / 2013
60s monochrome fashion trend for 2013; a more sophisticated design of packaging to attract a slightly older potential customer (20s - 30s) as well as the current range. ‘Revival’ refers to both the revival of oily hair and the revival of the 1960s look and attitude. I used the link between Batiste and music, i.e. use at festivals, clubs - throughout POS and website to strengthen its appeal, linking to 1960s music through titling each design with a popular dance of the time.
