• D&AD Awards 2018
    Deadline 14 February
  • Open for Entries
  • Deadline 14 February
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New Blood Entry — Michael Gill

Award: In Book

Applied Graphics / 2013

My answer to the brief is all about bringing the experience and humor of a bad hair day through the over dramatic expressions used by my target audience. I wanted to bring this expression to the Design of the can so that customers could relate. The tag-line supports the idea that batiste gives good results without the drama. I chose to do a typographic response because it is different it stands out but sits in with the current range. The Point of sale Speech bubble is designed to catch the eye of the customer. It asks whether your having a bad hair day to make you question and then relate to the phrase. On the website in the products page and when you choose the 'Drama Queen' range the next window would (when built) have a short quick animation of the over dramatic phrase appearing (from the specific can) and then reveal that range of Batiste. I have shown that Batiste can sort out the dramatic bad hair day through all the elements of my design. Impacting typography, contrasting colors that work well together and a subtle background of dramatic hair lines. This entry is to make people realize a bad hair day isn't the end, not when batiste is at hand.

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