• D&AD Awards 2018
    Extended Deadline 28 Feb
  • Extended Deadline
  • 28 February
Enter now
  • Loading…

New Blood Entry — Gustavo Crespo, Jara Dominguez

Award: Yellow Pencil

Advertising / 2013

While searching for insights about the English, we went through the usual ones, such as being punctual. The key was to use this in a different way. We realized that wherever we took the brand, we were 25 years late. This idea allowed us to talk about the bad taste in fashion before Ted arrival. Finally, we made use of the fact that everybody has a picture of themselves which they are ashamed of, to claim that it was Ted’s fault for being late. For us, the message had that humorous tone the brand asked for.

Want more access to D&AD?

Join D&AD as a Free Member and you’ll be able to view winning work, enter the Awards, download New Blood briefs and get access to even more articles and videos.

Join for free I’m already a member

We have placed cookies on your computer to help make this website better.
You can change your cookie settings at any time. Otherwise, we'll assume you're OK to continue.

Don't show this message again