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New Blood Entry — Joy Ayles

Award: Yellow Pencil

Open Brief 2 - Make Your Mark / 2012

The Online Intern

The Online Intern was a six week project, created to solve some of the problems faced by students when trying to gain an internship in the advertising industry.
It took the problems of money, accommodation and visas out of the equation and proved that internships could also be done online.
Each week (over a period of six), a different internship was completed, with agencies such as Poke, JWT, DDB, TMW and Strawberry Frog. Briefs and mentoring took place by Skype and email and the progress was aired over Twitter, Facebook and a daily blog.
It was a great success which enabled me to make my mark, but it also has the potential to grow into a platform which other students could use.

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