New Blood Entry — Arina Kiseleva, Kseniya Apresyan Award: Yellow Pencil Integrated Communications / 2012 Twitter Facebook Pinterest Make-up SchoolA common problem for young girls is that their parents don't allow them to wear make-up. Our concept is based on special packaging for 17's products that doesn't look like cosmetics but instead looks like common school stuff. Register Now toKeep Reading Once registered you will have access to this article and all other feaures, access our archive and case studies, be able to submit your work to us and receive our newsletter if opted-in. Register Now Why Register? Swipe to hide Why Am I Being Asked to Register? We'll ask you to provide a few details about yourself, your current role and what you do. We won't share your information with other parties and won't spam your mailbox. This site contains over 50 years’ of award winning work, articles, interviews and case studies. Register to gain full access to everything. Sign In toYour Account Username: Password: Forgotten password?