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New Blood Entry — Hwasoo Shim, Jay Jung Hyun Yeo

Award: Yellow Pencil

Branding / 2012

The City:

As a heart of British and global economy, The City of London is a place that connects a variety of people, businesses and international assests, that embraces profound history and its very modernity. Based on these observations, the direction of the idea was oriented with a clear message; the connecting and meeting point.
To achieve simplicity of appropriate platform and application that reflects the key idea without redundant explanation, the solution is designed in this simple and universal typographic symbol, the colon (:). ""The City:"" can be used in any company logo or people's businesscards, showing that we connect businesses worldwide and are proudly connected as members of the City of London.

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