New Blood Entry — Giles Pearson
Award: Yellow Pencil
Installation Design / 2012
The Coutts Canvas
The concept forms a collaboration between the user and the brand’s cursor device; they work together to reveal the assets through an interactive approach unique to Coutts. The installation is designed to arouse the curiosity of the user by instilling a sense of play. The innovative approach uses new technologies to engage the user with the Coutts archive, revealing the company's rich history within a modern context. The concept behind the canvas brings value to the newly designed logo and reinforces the Coutts brand within the user's mind.
