In these trying economic times convincing young people to start saving can seem daunting. What teen would listen to a big insurance company telling them what to do? Rather than beat our target over the head with a message, we thought of a better place for it to come from: themselves. Branded online entertainment acts as a platform for young people to share information on smart financial practices. By creating an engaging medium that encourages participation we allow Generation Y to stand on its own. They gather strength from their connections and use it to face the future together.