• My basket
    Quantity
    Price
  • Your Shopping Basket is empty.

Total — £ (ex. VAT)

New Blood Entry — Matthew Kern, Westley Taylor

Award: Yellow Pencil

Advertising - Open Advertising / 2012

In these trying economic times convincing young people to start saving can seem daunting. What teen would listen to a big insurance company telling them what to do? Rather than beat our target over the head with a message, we thought of a better place for it to come from: themselves. Branded online entertainment acts as a platform for young people to share information on smart financial practices. By creating an engaging medium that encourages participation we allow Generation Y to stand on its own. They gather strength from their connections and use it to face the future together.

We have placed cookies on your computer to help make this website better.
You can change your cookie settings at any time. Otherwise, we'll assume you're OK to continue.

Don't show this message again