New Blood Entry — Caroline Ekrem, Sara Marie Hodnebo
Award: Yellow Pencil
Advertising - Digital Advertising / 2012
Friends FM
When Facebook and Spotify joined forces they added the ticker to the life feed so people could see what their friends was listening to real time.But the ticker revealed everyone’s guilty pleasures; people turned the whole thing off and stopped sharing their music. FriendsFM is Facebook's own radio-channel where people can listen to what their friends are listening to in real time, without revealing who is listening to what. FriendsFM is a feature available to everyone on Facebook who has friends with Spotify - reaching out to all the Facebook users whohaven't yet signed up for Spotify.