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New Blood Entry — Clare Eiluned Prowse, Haley Cole, Laura Cabello Molina, Martina Ricciardi, Olimpia Muñoz

Award: Yellow Pencil

Advertising - Digital Advertising / 2012

Guilty Pleasures

Our theory is that the shame of revealing to their Facebook friends the songs they hate to love is what stops users from being more interactive with Spotify on Facebook. With Guilty Pleasures, users identify the embarrassing songs in their library so that when they share music, instead of appearing under their titles, these shameful songs are presented simply as ‘guilty pleasures’.

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