New Blood Entry — Emma Hayes

'We're still Bodyshop underneath'. This concept uses a paper wrap to 'dress up' the well known Bodyshop bottle. When the consumer unwraps the outer wrap they find the same Bodyshop underneath, the core values at heart. The wrap is made from 100% recycled paper stock as a sustainable, environmentally friendly option. Each product has their own product pattern, which is used to create a premium tone of voice. The inner packaging reveals a recyclable edition of their famous little bottles which is coloured to conceal the often discoloured appearance of recycled plastics. The inside of the wrap reads 'We're still Bodyshop underneath' with a short description of the values Bodyshop have upheld in producing the product. Although the wrap has been used to add a tone of premium to the product, it still remains the same Bodyshop with the same values underneath.