Is to make designers all over the world engage in the viral movement where Arjowiggins sends out their different types of paper in the size of 5x5 cm pluss a square the same size from a bitmap from an already well know design. They are going to redo the shapes in the square on the blanc paper, following the forms of the other, making their own design to it.
Collecting the squares, putting them back to the their position will make the same picture. Which are being uploaded on Arjowiggins web page. Scrolling into the picture you will see details from the designed work//who has designed it//nationality//what material that has been used//pen type and pen thickness and thoughts. In the end there will be a collection of different designers building several designed works based on known design from different periods throughout the different countries. This not only bring in history of design but the process will also bring out the designers names today. The nationality will show how big the concept will turn out to be, how far Arjowiggins can spread out their idea on "what are you going to blanc sheet". Thoughts when they were doodeling; all persons have their own way to start a line. Some know what to draw when they start, others go with the flow. It would be interesting to see why people are doing what they do. Give some thoughts to it.
The idea was that they were going to use their favourite pen on Arjowiggins paper types. So that they could see how different types of pens and other material worked on different types of Arjowiggins paper. Get people to think something about the different paper structure and the importance of it.
It would also be interesting if they were told not to open the letter they had been sendt until a certain time of the day and make averyone doodle at the same "time". Some would be told to doodle at a time in the morning, some in the after noon and in the evening. Too see if that could have some influence on what they would make.