The modern day sees issues in reading due to time and environment; time being often limited and a factor which varies contantly, however the hectic modern lifestyle still appreciates the comfort and familiarity of a comfortable envionment in which to relax and read.
MiTaschen solves this problem, celebrating all the joys of reading, on an iPad application. Upon application launch, the question ‘How Long are you Staying?’ is asked. By choosing from the three chairs, the reader is indicating the time that they have available, therefore MiTaschen can present information accordingly.
From here your home screen allows you to flick through different locations for your reading chair, then choosing your background.