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New Blood Entry — Jacky Fung

Award: In Book

Advertising - Open Advertising / 2011

In our 1350 minutes of a day, we have different lifestyles and habits. Some of us may go to public library before school class, some of us may go to cinema after work, and some of us may go to bar and pub for live football match with buddies at night. The living paths and ways of each people are unique, different and diverse, meanwhile, they are representing people’s identity as well. So, we are going to match every life paths by using the city metro system with the football match icon - soccer tactics and strategic plans. Each path of the metro or subway is representing the tactics and passing paths of the football, which symbolize the tactics of the 90 minutes merge with the life of the rest 1350 minutes.
Let’s find out what’s our life tactics!

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