• D&AD Awards 2019
    Early Bird Deadline: 12 Dec
  • Early Bird Deadline: 12 Dec
Enter Now
  • Loading…

New Blood Entry — Jacky Fung

Award: In Book

Advertising - Open Advertising / 2011

In our 1350 minutes of a day, we have different lifestyles and habits. Some of us may go to public library before school class, some of us may go to cinema after work, and some of us may go to bar and pub for live football match with buddies at night. The living paths and ways of each people are unique, different and diverse, meanwhile, they are representing people’s identity as well. So, we are going to match every life paths by using the city metro system with the football match icon - soccer tactics and strategic plans. Each path of the metro or subway is representing the tactics and passing paths of the football, which symbolize the tactics of the 90 minutes merge with the life of the rest 1350 minutes.
Let’s find out what’s our life tactics!

Register Now to
Keep Reading

Once registered you will have access to this article and all other feaures, access our archive and case studies, be able to submit your work to us and receive our newsletter if opted-in.

Register Now
Why Register? Swipe to hide

Why Am I Being Asked
to Register?

We'll ask you to provide a few details about yourself, your current role and what you do. We won't share your information with other parties and won't spam your mailbox.

This site contains over 50 years’ of award winning work, articles, interviews and case studies. Register to gain full access to everything.

We have placed cookies on your computer to help make this website better.
You can change your cookie settings at any time. Otherwise, we'll assume you're OK to continue.

Don't show this message again