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New Blood Entry — Sasha Balfany, Jessica Wong

Award: In Book

Advertising - Open Advertising 2 / 2011

Petitions don’t mean much to people who have been pressured into signing them by a guy with a clipboard. And after signing them, many feel used for their signatures instead of feeling like they can stand behind the issues.

Oxfam needs a better way to get people to learn about the organization’s initiatives, sign petitions, and keep people informed about the issues they are petitioning for.

Introducing The Living Petition, a platform that makes signing a petition easy, educational, and social.

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