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New Blood Entry — Ryan Purcell, Alexandra Hickmott

Award: Yellow Pencil

Advertising - Copywriting / 2011

This copy-based campaign for D&AD’s Refreshed Edition of the Copy Book demonstrates that great copy is often underrated. The simplest and most effective words have the greatest cut through. This execution reveals that effective copywriting is something that requires more than attention to detail. Copywriting takes work to make it work.

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