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New Blood Entry — Petros Afshar

Award: Nomination

Advertising - Brand Communications / 2011

As part of the branding communications brief, the idea behind the posters was to design something original and refreshing, by getting consumers to think about Internet Explorer as a personality rather than a product. By adding engaging straplines that differentiate throughout each poster, I wanted to portray IE9 for its ability to evoke speed, functionality and security as an innovative web browser.

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