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New Blood Entry — Kimberley Duval, Gregg Kaysen

Award: Nomination

Advertising - Advertising / 2011

AD: Kimberley Duval
CW: Gregg Kaysen

To promote AVIVA's 'Street to School' initiative, we created an interactive walking tour, which traces the path of homeless youth who were helped by the program.

Real stories from homeless children were recorded and used as audio tour guides for the walk. Different stories, different paths.

After going through the 5 to 6 steps along the path, you will arrive at the 'Street To School' final destination. Here users learn more about the recovery of their tour guide and more information about the program.

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