New Blood Entry — Adam Paterson, Matthew Laws, Richard Gilbert
Award: Yellow Pencil
Product Design - 3D Product Design / 2010
Consuming less ‘stuff’ is a way to live more sustainably. But to own an object for life is a big decision. No-one wants to be burdened with an item that they don’t like. The Optimist is a toaster with weight and substance that communicates a new vision for luxury product design. The luxury of longevity.
