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New Blood Entry — Tim Keay

Award: Yellow Pencil

Craft - Typography / 2010

The concept promotes the LBi brand through exploring alternative meanings behind their name. This is achieved through a humourous approach to the brief, creating a series of typography-based illustrations which showcases the company in a unique and appealing way.

The series of images have been compiled into a promotional booklet, designed to be used as a light-hearted alternative to the usual corporate promotional materials.

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