Lastminute.com can use something that Londoners see every day, pigeons. By using animal safe colouring on homing pigeons we can transform these birds into Lastminute pink pigeons that will become a symbol of the best places to spend your free time. By placing the pigeons at Lastminute’s partner locations, they will kickstart a new rating system. The more pigeons you see the better the deal. All of the signs will bring you back to Lastminute.com to find out how to always get more good stuff.
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