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New Blood Entry — Jonathan Martin

Award: Yellow Pencil

Advertising - Integrated / 2010

Banking is at the heart of everything we do. The Olympic Games is an opportunity to show the public how Lloyds TSB are there to help you on your journey through life. The Olympics and Paralympic Games are examples of an elite dream and I have related it to realistic goals that we all have in our lives. The campaign shows how Lloyds TSB can help you on your dream.

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