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New Blood Entry — Jia Ying Gnoh

Award: Nomination

Advertising - Direct Response / 2010

This concept draws inspiration from the huge diversity of a species found within nature. It reflects the endless options available to cater for different personality types within this product range.

An intergrated campaign – Mailer; Ad Shell, Billboard, Ambient Media, Guerilla Graphic.

Individuals are also invited to express their own personalities through an interactive website; games, activities, colour options and test drive registration. Collectables can also be ordered; tie pins, brooches, badges etc.

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