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New Blood Entry — Ellie Carter, Nikki Simpson

Award: Nomination

Craft - Typography / 2010

The aim of the pack is to inform and inspire people through the use of language and the L-B-I acronyms. The mailer is not designed to be seen as a corporate pack, but to be perceived as an attractive typographic design along with interactive elements.

The interactive elements start a dialogue and interaction between the client and the LBi brand. Encouraging potential clients to make up their own LBi sentences or inspirational sayings to send back to the LBi group there for ‘building believable brands’.

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