New Blood Entry — Christy Schneider, Evan Maranca
Award: Nomination
Advertising - Direct Response / 2010
These ads are updated every time they’re tweeted. Not only that, but the person who tweets the most wins a customised MINI. The constantly changing ads visually illustrate MINI’s large variety of available options.
Utilising Twitter gives MINI the chance to follow up with each participant individually, not to mention a tonne of free advertising. With a free car at stake, people would tweet like crazy, bringing us to the top of the trending list while generating buzz in the process.
