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New Blood Entry — Andreas Rasmussen, Pranay Suri, Rodrigo Linhares

Award: Nomination

Open Brief - Open Brief / 2010

Ikea stores in every city are always located outside the city centre. With this idea we get Ikea closer to it's consumers and create a whole new shopping experience. By introducing this digital application we cut down the use of paper and help Ikea take another small step for a greener tomorrow.

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