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New Blood Entry — Adam Paterson, Matthew Laws, Richard Gilbert

Award: Nomination

Product Design - 3D Product Design / 2010

Like luxury bread, this toaster is made of the finest sustainable ingredients. By purchasing this item and being part of its system, the user can show to others an intelligent and conscientious attitude to product ownership.

A new paradigm. This product empowers the consumer with a contemporary and more sustainable sense of luxury. This has been made possible through a systemic approach to the design, considering user interaction, material choice, internal engineering and business structure.

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