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New Blood Entry — Adam Paterson, Matthew Laws, Richard Gilbert

Award: Yellow Pencil

Product Design - 3D Product Design / 2010

Consuming less ‘stuff’ is a way to live more sustainably. But to own an object for life is a big decision. No-one wants to be burdened with an item that they don’t like. The Optimist is a toaster with weight and substance that communicates a new vision for luxury product design. The luxury of longevity.

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