New Blood Entry — Eliza Gager, Joel Lugar, Mike Colletta, Sarah Dudek, Scott Cormack
Award: Yellow Pencil
Advertising - TV Promo / 2010
Dundee
A man, Employee, works at his desk and is about to sip from his mug when he’s interrupted by an unkempt co-worker, Jokester.
Jokester
(faking Australian accent)
That’s not a mug. This is a mug.
Employee looks down at his own mug and sees no real difference between the two. Cut to E4 artboard with peppy music.
Artboard reads: E4 Monday Night Movies Crocodile Dundee Nine PM. Each week, a rewatchable masterpiece.
Cut to employee working at his desk. His phone rings and he answers. Through the receiver we hear:
Jokester (VO)
G’day!
Employee hangs up. Cut to same artboard and music.