This concept draws inspiration from the huge diversity of a species found within nature. It reflects the endless options available to cater for different personality types within this product range.
An intergrated campaign – Mailer; Ad Shell, Billboard, Ambient Media, Guerilla Graphic.
Individuals are also invited to express their own personalities through an interactive website; games, activities, colour options and test drive registration. Collectables can also be ordered; tie pins, brooches, badges etc.