Refurbished Tweets
Back Market, French startup and European leader of refurbished products, decided to expand to the US. Not an easy feat in a country that loves new gadgets. It didn't have the budget for celebrity influencers - many of whom really wanted Back Market products and had already tweeted about that years ago. So, to promote its refurbished products, Back Market decided to refurbish their tweets. It retweeted them as if they were published the day before and sent them the smartphones of their (past) dreams, creating the biggest online influencer campaign ever, for free
- MediaUse of Talent & Influencers
- DigitalCreative Use of Social Media
Country
- France
Client
- Back Market
Executive Creative Director
- Stéphane Xiberras
Creative Director
- Benjamin Le Breton
- Arnaud Assouline
Art Director
- Vincent Lesne
Copywriter
- Matthieu Bouilhot
Production Director
- Jeremie Vitard
Production Company
- General Pop
Director
- Jack Cole
Producer
- Jérémy Marsy
Advertising Agency
- BETC Paris
Back Market, French startup and European leader of refurbished products, decided to expand to the US. Not an easy feat in a country that loves new gadgets. It didn't have the budget for celebrity influencers - many of whom really wanted Back Market products and had already tweeted about that years ago. So, to promote its refurbished products, Back Market decided to refurbish their tweets. It retweeted them as if they were published the day before and sent them the smartphones of their (past) dreams, creating the biggest online influencer campaign ever, for free