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D&AD Annual 2020

Beats – Tempo
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  • Design TransformationOperational Transformation
  • Digital DesignService Digitisation


  • United States


  • Beats

Design Agency

  • Firstborn

In 2019, Beats was preparing to launch Powerbeats Pro and Solo Pro, but how do you train hundreds of thousands of retail employees on a product they can’t yet hold, headphones they can’t yet hear, or explain technology that is still in production? Introducing Tempo; a highly dynamic, universal retail training platform that can scale to a global salesforce overnight. Tempo redefined the way Beats engages, connects, and educates audiences. It launched in 20+ languages, trained over 600,000 employees world-wide, and saw pre-order channel sales rise 2.13x