Act for Food
The challenge of our century is the ecological transition. It won’t happen without a food transition, as conventional agriculture is the number one cause of global warming and biodiversity loss. Carrefour, as a leading retailer, has been part of the problem, so it had to become part of the solution. It launched Act for Food, a worldwide programme of actions for the food transition. Its campaigns became acts to improve consumers’ health, and make our food system better for farmers and the planet. It resulted in the biggest transformation of its history, an increase in worldwide sales by 3.1%, and 9% in stock value
- ImpactInitiative/Brands
Country
- France
Production Company
- Prodigious
- Control Films
Client
- Carrefour
Project Director
- Elise Briane
Project Manager
- Marine Borreil
Print Production and Post Production
- Prodigious
Film Production
- Control Films
Director
- Luis Cervero
TV Producer
- Cléo Ferenczi
Direction of Strategic Marketing and Brand
- Elodie Perthuisot
- Béryl Fleur
- Jennifer Peyre
Co-CEO
- Christian Verger
Chief Strategy Officer Publicis France and President Publicis Worldwide
- Valérie Henaff
Chief Executive Officer
- Pascal Nessim
- Charles Georges-Picot
Chief Creative Officer
- Anne de Maupeou
Executive Creative Director
- Youri Guerassimov
- Gaëtan du Peloux
Creative Director
- Jean-François Goize
Copywriter
- Martin Rocaboy
Art Director
- Clément Séchet
Assistant Art Director
- Alice Drapanaski
- Sophie Larivière
Graphic Designer
- Mathieu Andrieu
- Karine Poussel
World Advertising Director
- Stéphane Gaillard
Account Supervisor
- Aurélie Fossoux
- Eric Guillod
Client Services Director
- Olivier Quiviger
CSO and Managing Partner
- Nicolas Levy
Strategic Planner
- Sarah Lemarié
Account Manager
- Olivia Baranes
Advertising Agency
- Publicis Conseil
- Marcel
The challenge of our century is the ecological transition. It won’t happen without a food transition, as conventional agriculture is the number one cause of global warming and biodiversity loss. Carrefour, as a leading retailer, has been part of the problem, so it had to become part of the solution. It launched Act for Food, a worldwide programme of actions for the food transition. Its campaigns became acts to improve consumers’ health, and make our food system better for farmers and the planet. It resulted in the biggest transformation of its history, an increase in worldwide sales by 3.1%, and 9% in stock value
