Never Lost
While Covid-19 has changed the world drastically, it’s also revealed the best of human nature as people find new ways to exist in this reality. To illustrate this, Droga5 New York released Never Lost - a found-footage film set to an excerpt from Kate Tempest's poetic song People’s Faces. It promotes Facebook’s Community help feature as well as reminding us that we’re never lost if we can find each other. Produced in only seven days and featuring footage shot less than 24 hours before release, the film achieved 205M+ online views, drove 358K to the help page and increased FB sentiment by 95%.
- Sound Design & Use of MusicExisting Music
- EditingFilm Advertising
- DigitalUse of Trends & Tactical Marketing
Country
- United States
Client
Creative Chairman
- David Droga
Global Chief Creative Officer
- Neil Heymann
Co-Chief Creative Officer
- Felix Richter
- Tim Gordon
Global Head of Art
- Alexander Nowak
Managing Director
- Dan Gonda
Creative Director
- Dustin Tomes
- Marybeth Ledesma
- Thom Glover
- Jono Paull
Art Director
- Paul Oberllin
- Oscar Gierup
Copywriter
- Josh Dimarcantonio
- Stacy-Ann Ellis
Design Director
- Maria Wan
Senior Designer
- Eli Hochberg
Motion Graphics Designer
- Michael Gaynor
Chief Creation Officer
- Sally-Ann Dale
Director of Film Production
- Jesse Brihn
Executive Producer
- Mike Hasinoff
Film Producer
- Carlos Valvidia
Associate Producer
- Robert Matuluko
Music Supervisor
- Mike Ladman
Talent Manager
- Sunny Valencia
Graphic Studio Manager
- Nereida Valles
Editorial
- Second Child
Post Production
- Blacksmith
Music
- People's Faces
Artist
- Kate Tempest
Sound Mix
- Wave Studios
Advertising Agency
- Droga5 New York
While Covid-19 has changed the world drastically, it’s also revealed the best of human nature as people find new ways to exist in this reality. To illustrate this, Droga5 New York released Never Lost - a found-footage film set to an excerpt from Kate Tempest's poetic song People’s Faces. It promotes Facebook’s Community help feature as well as reminding us that we’re never lost if we can find each other. Produced in only seven days and featuring footage shot less than 24 hours before release, the film achieved 205M+ online views, drove 358K to the help page and increased FB sentiment by 95%.
Comment from D&AD Community
As soon as you put the sound on and that track… It’s just incredible…It’s really emotional and I think it’s just really now and if we’re talking about craft and sound design without that track it’s just not the same thing.
— Lou Allen, Head of Production and Executive Producer, Factory Studios
