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D&AD Annual 2020

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Insight into Packaging & Graphic Design

D&AD design experts discuss a wide-ranging category that covers everything from packaging and posters to writing for design and more. From game-changing layouts and use of language to sustainable packaging, the panel highlight their favourites.

Harriet Ferguson, Senior Designer at Pearlfisher and a tutor at Falmouth University, chose Kininvie by Here Design for William Grant & Sons for its sustainable approach and use of colour, which goes against the grain for a whiskey brand. “You can flat-pack it down and recycle it afterwards,” she says. “If you are aiming for a really high Pencil you need to be thinking about sustainability. It should be part of our designing now.”

Rebecca Magnus, freelance senior brand writer and strategist, chose Tom Sharp and Accept & Proceeds’ All Watched Over for AWO, a data rights legal firm, for its craft. “It’s making data beautiful not just visually but verbally, it’s using poetry to talk about data and I just think that’s magical. It’s not only beautiful, it’s really effective communication,” she says.

It’s not only beautiful, it’s really effective communication

Nick Asbury, co-founder of Asbury & Asbury chose Tom Sharp and Studio Sutherl&’s self-promotional Twenty-five Sculptures in Five Dimensions for its inventiveness and guile. “What appear to be plinths, when you approach them, you realise that they are poems, the idea that is each poem is conjuring up a visual sculptural object made somewhere between the words on the page and what it’s doing inside your head,” he says.

Jamie Ellul, Creative Director at Supple Studio, chose Marvel Postage Stamps by Interabang for Royal Mail. “The miniature sheet is usually the poor cousin of the main set of stamps but somehow they’ve kind of elevated that and really sold them in a really interesting way,” he says.

Lara Juriansz, Design Director at Johnson Banks, went for Printed by Parkinson’s by Innocean Worldwide Europe for Charité University Hospital. “The way that they’ve gone about it is really true to the disease but also really accessible in the way that you just get it straight away, “she says.” They’ve just done it in such a beautiful, quiet, delicate way.”

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Insight into Impact: The D&AD Impact Council discuss their favourite Pencil-winning work

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