Gary Hoff
- Executive Creative Director
- United Kingdom
- Member since 2007
Executive Creative Director
Grampy
Gary has worked in digital design, advertising and brand experience for the past 22 years, creating user experience and design at Apple, Sapient and AMV BBDO.
He has worked with many brands and organisations including: Apple, Tate, ICA, Metropolitan Museum of Art, Guinness, Heineken, The Economist, BBC, Coutts, IBM, Unilever, HSBC, Louis Vuitton, Perrier, Vodafone and BMW.
Gary practices design and creative writing and pairs this with Brand Strategy and User Experience. He studied post graduate level at Portsmouth University in European Media. And is an active member of D&AD – he was selected as a judge for the D&AD Awards 2012 and Black Pencil.
“I strive for the truth that is uniquely simple to the brand, but is indispensable to it’s customer”
Gary has extensive global experience and worked for some of the most innovative and respected brands in the world. He has been operating at the executive level for 9 years and pairs his executive business experience with the very best creative thinking.
“Surfacing the rich narrative that runs through a creative idea into digital touch points can not only inform and amplify that concept but start to make the user part of that story itself.”
He currently leads a digital product consultancy called Grampy in London.
Contact Gary.
