Bruno Maag

I began my career with an apprenticeship as a typesetter at Tages-Anzeiger, Switzerland's largest daily newspaper in Zurich, Switzerland. After some time working in the printing industry I decided to first study Typographic Design followed by Visual Communications at Basel School of Design. I had the great fortune to count Wolfgang Weingart and Andre Gürtler as my tutors, amongst many other talented designers and educators.

After graduating I arrived in the UK to work for Monotype learning the craft of type design in their then drawing office under the guidance of David and Patricia Saunders, and Ron Carpenter. After my initial training I was given the task to start and build a Custom Font Department working exclusively with the new technologies available on the early generations of the Apple Mac, in 1989. Eventually, I was given the opportunity to work for Monotype in Chicago where I recut all the fonts for The New Yorker Magazine as they transitioned from traditional to in-house Mac typesetting.

In 1991 I returned to the UK and founded Dalton Maag, focussing exclusively on type design and custom font creation. I worked on projects with Shelley Winter, and with David Quay and Freda Sack I designed and produced one of the first UK brand fonts for NatWest. As Dalton Maag grew I created fonts for BMW, MINI, BT and other custom fonts, many that are still in use today. Recent highlights of my work, together with my team at Dalton Maag, are Rio2016, Nokia Pure, HP Simplified, Intel Clear. I was closely involved in the design and production of Bookerly and Amazon Ember, the new reader and UI fonts for Amazon and Kindle.

I am currently investigating Type and Emotion from a scientific perspective and with a particular interest in the physiological aspects. During the last two years' of research and investigation I have become knowledgeable how reading in the brain is processed, and how good design practice can assist with accessibility challenges. It is my ambition to soon document and publish my findings and conclusions.

Contact Bruno.

• Website
• Twitter
• LinkedIn