The truth about identities. The truth about personalities. The truth about visions. The truth about values. The truth about systems. The truth about images. The truth about loyalties. The truth about branding.
This session takes inspiration from Johnson Banks’s portfolio and wide-ranging experience, looks at the terminology around the business of branding, and includes brand communication exercises with discussion.
If anyone can shed light on the real truth about branding, it’s Michael Johnson – founder of influential design consultancy Johnson Banks, former D&AD President, owner of many awards including a rare Black Pencil, and a high-profile design commentator known for his incisive views.
You will leave with a clearer understanding of what branding means, an appreciation of the strengths of the best brands and weaknesses of others, and a series of memorable insights that you can apply directly in your work.
“Very informative and inspiring. A steep, but manageable learning curve.”
Mat Skitt - Visual Designer, Great Fridays
“Simple, direct, brilliant, inspirational, really intense.”
Michele Genghi - Design Director, CB’a Design Solutions