Social media is an increasingly important – and powerful – aspect of any campaign, but it’s also one of the spaces where good intentions can go wildly astray. By looking at the latest trends and technologies, you’ll explore the social web and the way people use it. You will leave equipped to add social elements to campaigns in a way that delivers value for both brand and customers.
It’s not just about throwing up a Facebook page: these days customers want meaningful, networked experiences. We’ll explore how to make them and give you the means to get your colleagues, the development team and crucially, the client to understand and buy into them.
– A social media landscape overview, what makes social campaigns work... and why they fall short.
– An understanding of the behaviour drivers that compel us to embrace certain apps and reject others
– Experience in communicating the technical requirements with various stakeholders
The Session Leader
Sara has worked as a Digital Copywriter, Editor and Content Strategist for eight years. She has worked client-side and agency-side with global consumer brands, NGOs, luxury brands, start-ups and publishers. Sara specialises in helping organisations grow their businesses by using the social web in intelligent, meaningful ways.