The art of seeing things differently. The art of keeping an open mind. The art of developing a visual language. The art of crafting. The art of editing. The art of collaborating. The art of leadership. The art of art direction.
This session draws on Alexandra Taylor’s extensive portfolio and experience, reveals her ‘golden rules’ of art direction, and includes individual and group exercises with plenty of constructive feedback.
Widely acknowledged as one of the UK’s outstanding art directors, Alexandra Taylor has appeared in the D&AD Annual over 200 (yes, 200) times, as well as being a regular name at Cannes Lion, British Television Arrows and Creative Circle.
This is a chance to sharpen your critical instincts, get a radical overhaul of your craft skills, and gain invaluable insights from an acknowledged star of the profession. You’ll leave with a series of practical insights and techniques that you can start using straight away.
This session is aimed at art directors and designers who have done the groundwork and have some experience in art direction.
“It’s given me a different outlook on art direction as a whole.”
Francine Galea - Lecturer, Central Saint Martins.
“It has made me think about my career and how I can inject some energy back in.”
Antoinette Kelly - Creative Head, The Marketing Store Worldwide