Crafts
Overview
Exploring the new digital environments
The digital audience aren’t consumers anymore: they’re users. They’re inhabitants of new worlds. They’re adventurers, story-makers, shape shifters, voyeurs. They’re hands on and they’re waiting to see what you’re going to give them next. Working in digital needs everything that you are already good at – and then some.
In this session you’ll explore thinking in the digital domain, testing its limits, exploiting its potential. You’ll discover how to create dialogue with the user, how to build virtual space and how to transform ideas into experiences. And you will do all that without turning on a single computer. Useful, thought provoking stuff that’ll boost your confidence and kickstart your creativity.
The Benefits
- A chance to challenge assumptions and explore untried and untested ideas
- An introduction to new ways to create engaging experiences for your user
- An understanding of the main digital channels, their potential and limitations
The Session Leader
Your session leader is Bo Hellberg, Bo has been Creative Director at digital agencies like Modem Media, Lost Boys, Ogilvy, Tribal DDB and is now Partner and Executive Creative Director of Megalo & Company in Paris. He knows the possibilities: he can show you the way.
The Preparation
Find an example of digital work that you love and another that you hate, it can be online advertising, outdoor digital displays, a mobile application or useful tools that help you everyday.
The Feedback
‘It’s just great to get some quality time with people at the cutting edge of their field. They were great hosts.’
‘A very good session’
‘Eye-opening’
'Great visual learning techniques'
'Bo was an excellent presenter'
