Talking ideas. Talking experiences. Talking audiences. Talking platforms. Talking engagement. Talking social. Talking entertainment. Talking practice. Talking principles. Talking sense. Talking digital.
How do you create engaging brand experiences using digital? How do you make sense of the language of digital? What are the main digital channels – their strengths and limitations? This session will inspire you with the latest innovations in the field, and involve you in practical group exercises to solve brand communication problems, with peer-to-peer discussion.
Bo Hellberg has worked at Lowe, BDO, Ogilvy and DDB, and most recently as Executive Creative Director at Megalo & Company, Paris. Known for his creative and strategic understanding of the power of digital, he’s regularly called on to judge awards and speak at industry events.
This is an essential primer in an essential field. You’ll learn how to create engaging audience experiences using digital. You’ll understand the potential of digital channels and choosing the right one to reach your audience. And you’ll have increased confidence to speak and understand the language of this fast-changing discipline.
“I am so much more aware of the potential of digital campaign elements and how to interrogate what social media elements should actually be included.”
Hayley Redman - Senior Copywriter, Macmillan Cancer Support
“Fast, thorough, eye-opening journey through the minefield that was digital – now no longer a minefield, but a fantastic and exciting land of opportunity.”
Sally Bowness - Creative Director, BDA Creative