Survival Skills
Overview
How to avoid brief grief
Picture the perfect brief. Clear and concise, insightful and inspiring. Lovely little thing, isn’t it? A pleasure to work with. And now it can be yours.
No, really. In this one-day session you will go in search of the ideal brief. Along the way you’ll ask what a brief means to creatives, clients, planners. What does each want out of it and what’s the best way to provide it? We all know simplicity is important – but how simple, exactly? Through exercises and case studies you’ll examine assumptions, try out alternative approaches, learn about structure and consider the importance of asking the right questions. You’ll discuss what goes wrong and learn techniques to make it go right. An invaluable session that’s going to make a lot of people a lot happier.
The Benefits
- New approaches to briefing
- A clear understanding of the elements that make up an effective brief
- Insights into the briefing process from other points of view
- The ability to identify potential problem areas and ways to deal with them
The Session Leader
Your session leader is Anthony Tasgal, Tas has worked for over 15 years as an Account Planner in London ad agencies such as BBDO, DMB&B and Euro RSCG and on international blue-chips from Amex to KFC, Peugeot to Ford, Glenfiddich to Unilever.
The Preparation
Bring along an example of the best and worst brief you have ever seen, or been involved with. If you never have, the best and worst design or logo or ad you have seen, and be prepared to explain why during the Workout.
