President’s Lectures
Michael Wolff - Branding the City
Date: 04/11/2009
Michael Wolff in discussion with Patrick Burgoyne on the quality and value of the proliferation of graphic marks and logos - especially those sold to cities.
Michael Wolff, a co-founder of one of the world's most iconic design companies - Wolff Olins - is recognized today as a leader in thinking on brands. He lectures in many countries including Brazil, Mexico, Singapore and the USA.
He's Patron of the Inclusive Design Challenge with the Helen Hamlyn Centre at the RCA (Royal College of Art), a member of the Government sponsored Design and Technology Alliance against crime, Chairman of the Legible London initiative with Transport for London and a visiting Professor at the University of the Arts in London and a Senior Fellow of the RCA He's a former President of both the D&AD (Design and Art Directors Association) and CSD Chartered Society of Designers.
Michael now runs Michael Wolff & Company in London.
Most recent clients are 3i, Mothercare and Ministry of Sound in the UK - Citibank and Citigroup in the US - and a new bank in Russia.
"I've never stuck to one view of what is good in design. My personal goals have always been: to help organizations to express themselves, in their own particular way, for the benefit of anyone with whom they’re involved. And do this in a way that brings value to everyone and to the world that we all share."
