Music Videos are back
Liz Kessler is Head of Music Video at Academy Films/A+. To celebrate the return of the Music Video entry category, she offers up her favourite award-winning examples, and explains the importance of the medium to the creative industries.
For 2013, D&AD dropped the Music Video category. Ever mindful of their charitable status, they felt the award was no longer viable as it had lost money for some years running.
It was a dark day for those of us out there in music video land. With budgets decimated, it's more important than ever for directors to win paid work, and an award from D&AD is a sure-fire way to get in front of the advertising world. The director who can live on music videos alone is a rare creature.
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